Search Engine Marketing
Managing an effective Pay-Per-Click marketing campaign can be daunting and time-consuming, especially if you are a small organization where the person in charge of internet marketing is also wearing several other hats. Contracting with an outside SEM service to manage the process can be equally frustrating since most of them won't even talk to you unless you are spending hundreds of thousands on PPC each month. Some of these firms do a great job if you can afford them, but their strategies are too often designed to generate traffic with little regard for the quality of that traffic.
We take a different approach. Our Pay-Per-Click development and management programs focus on conversions—if your keywords aren't generating sales and/or quality leads then we will do whatever it takes to change that.
Our PPC development program includes:
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Comprehensive analysis of your current PPC program, or from-scratch development for companies new to Pay-per-Click.
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Site critique to spot potential improvements in navigation, shopping cart features and page layout.
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Keyword generation.
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Analysis of PPC bid competitors.
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Account setup/modification on Google, Yahoo and/or MSN.
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Compelling ad text copy that appeals to your customer and takes full advantage of the PPC algorithms to improve keyword position.
Our PPC management program includes:
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Daily monitoring of PPC accounts.
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Weekly sales analysis to fine tuning bid strategy.
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Timely and responsive management of promotions, seasonal changes and new product introductions (in other words, when you let us know that you have put new product on your site or are planning a promotion, we will generate new keywords and have them running on PPC within a week - something you will never get from the "big guys.")
Our Fees
We develop and manage PPC programs for any size business, and our SEM fee structure is simple: 12% of ad spend, with a $500 per month minimum cap and a $5000 per month maximum cap. This fee structure means that you will not see a dramatic increase in your PPC management fees during your best season just because it is your best season. We also set a target ROI based on your business objective to ensure that your PPC program will be sucessful. A setup fee (usually between $1000 and $5000, depending on the size of the account) will apply to new PPC programs and programs that require significant expansion.
We only take on a limited number of clients to ensure that we remain effective, but rarely turn away a small business in need of help.
Kim Painley, President of Kinetic Marketing Consultants, conducted a session on this topic at the 2007 ACCM Conference. Click here to view the Powerpoint presentation: Best Practices for SEM Management: Big Results for Small Advertisers.
Ready to launch a pay-per-click program that really works? Give us a call today at 434-973-0609 or contact us at info@kineticmarketingconsultants.com
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